Velvet Chair
Velvet Chair opens with a 'Book now' path because that's how clients actually choose a salon — they see a look they want and check availability. The treatment menu groups services by category (cut, colour, nails, aesthetics) with duration and from-prices, so clients know what they're booking before they tap. A gallery of real work — not stock photos — sits prominently for Instagram traffic landing on your site. Team profiles build trust for first visits; policies on patch tests and cancellations reduce no-shows. The tone is warm and confident, suited to high-street salons and boutique clinics alike.
Booking-first layout with treatment menu, gallery, and team profiles.
Velvet Chair
Who it's for
Salons, barbershops, and beauty clinics that live or die by online booking and Instagram discovery.
Brand positioning
Polished without being pretentious — the salon that feels luxurious but still lets you book a blow-dry on your lunch break.
Built for this industry — not a generic reskin
Colour
Soft blush and deep plum on warm neutrals — luxe but approachable, not clinical.
Typography
Refined serif headlines (Cormorant Garamond), clean sans for prices and booking UI (Inter).
Layout
Book-now hero, treatment category tabs, gallery masonry, stylist cards, policies footer.
Conversion
Drive online bookings from hero and gallery; capture new-client enquiries via consultation form for advanced treatments.
Key features
- Prominent book-now CTA with availability hint
- Treatment menu with duration and from-prices
- Masonry gallery with category filters
- Stylist profiles with specialities and Instagram links
- New-client consultation form for advanced treatments
- Cancellation and patch-test policy pages
Industry sections
- Online booking block
- Treatment price menu
- Work gallery with filters
- Team and stylist profiles
Homepage structure
- 1Book-now hero with next availability
- 2Featured treatments row
- 3Gallery masonry preview
- 4Meet the team strip
- 5Client reviews
- 6Salon interior atmosphere shot
- 7Policies summary
- 8Location, hours, and parking
Conversion funnel
- 1Discover via Instagram, Google, or referral
- 2Browse gallery and treatment menu
- 3Check stylist profiles and reviews
- 4Book appointment online or enquire for consultation
Lead capture: Integrated booking widget or request form; consultation enquiry for colour correction, aesthetics, etc.
SEO: BeautySalon schema, treatment-specific pages ('balayage Manchester'), and FAQ for parking, accessibility, and patch tests.
Screenshot & demo pages
Each template ships with these views documented for buyers and demo content.
Homepage
Book-now hero, featured treatments, and gallery teaser grid.
Treatments
Categorised price menu with duration, from-price, and book links.
Gallery
Filterable masonry grid of cuts, colour, and nail work.
Team
Stylist cards with bio, specialties, and direct booking links.
Page hierarchy
Licence pricing
Choose the licence that matches how you'll use the template.
| Licence | Price |
|---|---|
| Single Business | £39 |
| Multi-Site | £69 |
| Commercial | £99 |
Purchases are subject to our Template Licence, Terms, and Refund Policy. Select the licence tier that matches how you plan to use the template.
Add integrations
Wire payments, bookings, analytics, AI chatbots, and more into your template — or ask for any integration on a custom website quote.
WhatsApp click-to-chat
CommsFloating WhatsApp button with pre-filled message — ideal for quick enquiries on mobile.
£29GA4 & conversion tracking
AnalyticsGoogle Analytics 4, key events, and conversion goals configured for your template.
£29Online booking widget
BookingsEmbed Fresha, Timely, Calendly, or similar — book appointments without leaving your site.
£39Email welcome sequence
CommsAutomated welcome or rebooking emails via Resend, Mailchimp, or Klaviyo — copy and triggers included.
£49AI chatbot (trained on your site)
AI assistantIncludes 12 months Chatbot Factory Starter (worth £90/yr). You get a dashboard login to crawl your site, train the assistant, and paste the embed code into your template. After year one, renew from £10/month or £90/year — the widget pauses if billing lapses.
£89
Most integrations are set up within 2 working days. The AI chatbot add-on includes 12 months Chatbot Factory Starter — you get a login to train and embed the widget yourself. Need something else on a custom build? Ask on a quote.
Trust signals built in
Ready to launch with Velvet Chair?
Buy a licence, or get in touch if you want setup help, customisation, or hosting.