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Retail & EcommerceAvailablev1.0.0

Merchant Row

Merchant Row is for shops that sell taste, not volume. Collections are the hero — 'New in', 'Gifts under £50', 'Maker spotlight' — with editorial layouts that feel like a well-merchandised window, not a spreadsheet of SKUs. Product pages lead with photography, short copy, and variant selectors; related products keep browsers shopping. A maker story section connects customers to the humans behind the brand because that's why they buy indie. Shipping, returns, and Christmas cut-offs are clear upfront — no buried policy PDFs. Built for Shopify Lite, Stripe checkout, or a simple basket flow depending on your stack.

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Collection-led discovery for boutiques and maker brands.

Merchant Row

Who it's for

Boutique shops, maker brands, and small retailers selling online with collections, not a 10,000-SKU warehouse.

Brand positioning

Your high street in pixel form — curated collections, maker stories, and discovery over endless scroll.

Design system

Built for this industry — not a generic reskin

Colour

Warm paper white and soft charcoal with a single shop accent colour — lets product photography lead.

Typography

Friendly serif for collection titles (Lora), neutral sans for product data and checkout (Inter).

Layout

Editorial hero, collection carousels, featured products grid, maker story band, shop policies footer.

Conversion

Guide discovery through curated collections; reduce cart abandonment with clear shipping and returns above the fold.

Key features

  • Editorial collection landing pages
  • Product grid with quick-view and filters
  • Maker story and brand narrative section
  • Shipping, returns, and gift messaging blocks
  • Related products and 'complete the look' rows
  • Newsletter signup with first-order incentive

Industry sections

  • Collection discovery carousels
  • Product detail with variants
  • Maker story section
  • Shipping and returns clarity block

Homepage structure

  1. 1Editorial hero with shop CTA
  2. 2Featured collections carousel
  3. 3New arrivals product grid
  4. 4Maker story band
  5. 5Gift guide or seasonal promo
  6. 6Customer reviews strip
  7. 7Shipping and returns summary
  8. 8Newsletter signup footer

Conversion funnel

  1. 1Arrive from social, email, or search
  2. 2Browse collections or featured products
  3. 3View product detail and check policies
  4. 4Add to basket and complete checkout

Lead capture: Newsletter signup with first-order discount; back-in-stock alerts on product pages.

SEO: Product schema, collection landing pages, brand story content, and FAQ for shipping, gifts, and returns.

Preview structure

Screenshot & demo pages

Each template ships with these views documented for buyers and demo content.

Homepage

Editorial hero, collection carousels, and featured products grid.

Collection

Curated shop-by-category page with filters and sort.

Product detail

Gallery, variants, related products, and add-to-basket CTA.

About the maker

Brand story, workshop photos, and values strip.

Page hierarchy

HomeShop (all collections)Collection pagesProduct detailAbout the brandShipping & returnsContact & stockistsBasket & checkout

Licence pricing

Choose the licence that matches how you'll use the template.

LicencePrice
Single Business£59
Multi-Site£99
Commercial£139

Purchases are subject to our Template Licence, Terms, and Refund Policy. Select the licence tier that matches how you plan to use the template.

Add integrations

Wire payments, bookings, analytics, AI chatbots, and more into your template — or ask for any integration on a custom website quote.

  • Stripe checkout setup

    Payments

    Secure card payments wired into your template — products, services, deposits, or donations.

    £49

  • WhatsApp click-to-chat

    Comms

    Floating WhatsApp button with pre-filled message — ideal for quick enquiries on mobile.

    £29

  • GA4 & conversion tracking

    Analytics

    Google Analytics 4, key events, and conversion goals configured for your template.

    £29

  • Email welcome sequence

    Comms

    Automated welcome or rebooking emails via Resend, Mailchimp, or Klaviyo — copy and triggers included.

    £49

  • AI chatbot (trained on your site)

    AI assistant

    Includes 12 months Chatbot Factory Starter (worth £90/yr). You get a dashboard login to crawl your site, train the assistant, and paste the embed code into your template. After year one, renew from £10/month or £90/year — the widget pauses if billing lapses.

    £89

  • Shopify Buy Button

    Payments

    Collection pages linked to Shopify checkout — inventory and fulfilment handled by Shopify.

    £59

Most integrations are set up within 2 working days. The AI chatbot add-on includes 12 months Chatbot Factory Starter — you get a login to train and embed the widget yourself. Need something else on a custom build? Ask on a quote.

Trust signals built in

Secure checkout badgesClear returns policy summaryCustomer review snippetsMaker credentials and craft guarantees

Ready to launch with Merchant Row?

Buy a licence, or get in touch if you want setup help, customisation, or hosting.

Get a QuoteContact