Merchant Row
Merchant Row is for shops that sell taste, not volume. Collections are the hero — 'New in', 'Gifts under £50', 'Maker spotlight' — with editorial layouts that feel like a well-merchandised window, not a spreadsheet of SKUs. Product pages lead with photography, short copy, and variant selectors; related products keep browsers shopping. A maker story section connects customers to the humans behind the brand because that's why they buy indie. Shipping, returns, and Christmas cut-offs are clear upfront — no buried policy PDFs. Built for Shopify Lite, Stripe checkout, or a simple basket flow depending on your stack.
Collection-led discovery for boutiques and maker brands — launching soon.
Merchant Row
Who it's for
Boutique shops, maker brands, and small retailers selling online with collections, not a 10,000-SKU warehouse.
Brand positioning
Your high street in pixel form — curated collections, maker stories, and discovery over endless scroll.
Built for this industry — not a generic reskin
Colour
Warm paper white and soft charcoal with a single shop accent colour — lets product photography lead.
Typography
Friendly serif for collection titles (Lora), neutral sans for product data and checkout (Inter).
Layout
Editorial hero, collection carousels, featured products grid, maker story band, shop policies footer.
Conversion
Guide discovery through curated collections; reduce cart abandonment with clear shipping and returns above the fold.
Key features
- Editorial collection landing pages
- Product grid with quick-view and filters
- Maker story and brand narrative section
- Shipping, returns, and gift messaging blocks
- Related products and 'complete the look' rows
- Newsletter signup with first-order incentive
Industry sections
- Collection discovery carousels
- Product detail with variants
- Maker story section
- Shipping and returns clarity block
Homepage structure
- 1Editorial hero with shop CTA
- 2Featured collections carousel
- 3New arrivals product grid
- 4Maker story band
- 5Gift guide or seasonal promo
- 6Customer reviews strip
- 7Shipping and returns summary
- 8Newsletter signup footer
Conversion funnel
- 1Arrive from social, email, or search
- 2Browse collections or featured products
- 3View product detail and check policies
- 4Add to basket and complete checkout
Lead capture: Newsletter signup with first-order discount; back-in-stock alerts on product pages.
SEO: Product schema, collection landing pages, brand story content, and FAQ for shipping, gifts, and returns.
Screenshot & demo pages
Each template ships with these views documented for buyers and demo content.
Homepage
Editorial hero, collection carousels, and featured products grid.
Collection
Curated shop-by-category page with filters and sort.
Product detail
Gallery, variants, related products, and add-to-basket CTA.
About the maker
Brand story, workshop photos, and values strip.
Page hierarchy
Licence pricing
Choose the licence that matches how you'll use the template.
| Licence | Price |
|---|---|
| Single Business | £179 |
| Multi-Site | £299 |
| Commercial | £469 |
Purchases are subject to our Template Licence, Terms, and Refund Policy. Select the licence tier that matches how you plan to use the template.
Recommended upsells
Turn a template sale into ongoing revenue with these add-ons.
- Shopify or Stripe checkout integration
- Product photography guidelines doc
- Collection landing page design (5 collections)
- Email welcome sequence for new subscribers
- Gift guide seasonal page
- Abandoned cart email template
Trust signals built in
Ready to launch with Merchant Row?
Buy a licence, or get in touch if you want setup help, customisation, or hosting.